2004 Ducati Multistrada

The Multistrada is a new branch in the Ducati tree, and one that it sees as critical to expanding its appeal to a larger demographic. Underlining the importance of the new (motorcycle) to the Italian manufacture was the appearance of Ducati's top dog at the press introduction. It was the first time in my six-year motojournalism career that the head of a foreign manufacturer has traveled overseas for a press launch.